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        第十三次全國國民閱讀調查結果公布 報刊閱讀率下降,微信閱讀增加

        來源:中國文化報 作者:張妮 更新時間:2016/4/19 0:00:00 瀏覽:20645 評論:0  [更多...]


        418日,由中國新聞出版研究院組織實施的第十三次全國國民閱讀調查結果在北京發布。調查數據顯示,2015年國民人均紙質圖書閱讀量為4.58本,比2014年增加0.02本,成年國民綜合閱讀率持續增長,手機閱讀接觸率增長顯著,近七成成年國民希望當地有關部門舉辦閱讀活動。

        該調查于20159月全面啟動,執行樣本城市為81個,覆蓋29個省區市,有效樣本量為45911個。數據顯示,成年國民人均電子書和紙質圖書合計閱讀量為7.84本,較2014年上升0.06本。其中,2015年我國成年國民人均閱讀電子書3.26本、紙質圖書閱讀量為4.58本,這兩項數據均較2014年有所增加,但紙質報紙和期刊閱讀量均有不同程度下降。

        據悉,2015年我國成年國民包括書報刊和數字出版物在內的各種媒介的綜合閱讀率持續上升,為79.6%2015年,我國成年國民圖書閱讀率略有上升,但報紙閱讀率與期刊閱讀率有所下降;數字化閱讀方式的接觸率均有所上升,其中手機閱讀接觸率增長顯著。此外,對微信使用情況的考察發現,51.9%的成年國民在2015年進行過微信閱讀,較2014年增幅較大。

        我國成年國民對電子書的價格承受能力與去年相比略有上升。在接觸過數字化閱讀方式的國民中,50.2%的國民表示能夠接受付費下載閱讀電子書,這一比例較2014年有所上升。超四成的成年國民認為自己的閱讀數量較少,近七成的成年國民希望當地有關部門舉辦閱讀活動。調查顯示,城鎮居民認為當地有關部門應該舉辦讀書活動或讀書節的比例為67.7%,農村居民中這一比例為66.7%

          

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